Organic Versus Artificial Link Building

In SEO terms, a big deal is made of the practice of building links. This is because the major search engines view each link as being an indication of the quality of your page. The more links a page has the more beneficial it is viewed as being and the greater the perceived value of a link, the better your results will prove to be. However search engines also attempt to ignore or devalue those links that they believe have been gathered artificially, preferring to see organically or naturally gifted links.
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