In SEO terms, a big deal is made of the practice of building links. This is because the major search engines view each link as being an indication of the quality of your page. The more links a page has the more beneficial it is viewed as being and the greater the perceived value of a link, the better your results will prove to be. However search engines also attempt to ignore or devalue those links that they believe have been gathered artificially, preferring to see organically or naturally gifted links.
Organic SEO Links
Organic links for SEO are those that are offered freely by the webmaster of another site and offered based only on the quality of your content. Google and the other search engines believe that these links offer greater value because they do not require any form of payment in return. In contrast, paid links require financial remuneration and reciprocal links require a link back to the linking page. The search engines believe that these offer less value as an indication of quality because they are conditional on more than the quality of a web page.
SEO Link Building
SEO link building can require the building of a large number of links to a single page and while the search engines do prefer organic links this isn’t always possible. Gaining links is the quickest way to improve rankings but without a decent ranking other websites will struggle to find you in the first place never mind value a page highly enough to link to it. Getting those early links in place using preferred SEO methods can help to generate early search engine traffic.
Viral Content And Link Bait
Viral marketing and viral SEO content are good for building links. Pages that have a lot of link appeal are referred to as being linkbait. Video and multimedia content offer popular content types and pages that include these will feature highly in the rankings because of organic links. Lists, top tens, and guides provide beneficial textual content and these again will often attract many organic links for a single page.
Artificial SEO linking techniques that most often face the wrath of the search engines do include paid linking. Some link resellers or brokers try to stay as far under Google’s radar as possible so that the links exchanged between members and clients still receive the search engine benefit but if Google discovers a link to be paid for then they will not include it when calculating the value of your link profile.
Organic Vs Natural SEO Links
Links are often used as the currency of the Internet. SEO campaigns do require the building of links but blindly buying and swapping links will not garner the same benefits as strategically planning long term, semi automated link building processes. Social Media Optimisation, article marketing, blogging, and the provision of high quality content will inevitably lead to your pages being awarded with natural links presuming that your site attracts the traffic in the first place.
Article Source: SEO Consult