If you are considering a new website design, or upgrading your current website – learning about responsive website design is where you need to start.
Responsive websites adapt their layout to multiple devices and screen sizes based on the device they are being viewed on. Providing just the right level of adaptability for your users, or potential clients, a responsive site can deliver information in a moment’s notice on any device – from smartphones, to tablets, to desktop/laptop computers.
Your website should look great and be accessible everywhere – not just on a desktop or laptop. As more mobile devices enter the web market with Internet access from hot spots on almost every corner, your number of potential viewers is constantly growing!
No Need to Zoom or Scroll
A responsive website allows your visitors to view content on your website with flexible images, fluid grids, and adaptive layouts that automatically resize to fit any screen size. Keeping in mind that it would be almost be impossible to design a website that fits on all platforms (iPhone, iPad, Kindle, Android Tablets, etc.) and also provide the visitor with the same user experience as desktop computers.
Grid layouts allow your us, as web developers, to focus on specific areas that the viewer might need to access based on convenience.
Consulting the Numbers
With data from 2014 showing that 10.6 billion online visits were made on a smartphone, versus 5.8 billion on a PC, and more than 40 percent of consumers cited mobile as the most important media source for information.
61% of smartphone users made purchases on their devices in 2014. At this rate, if your website is not mobile friendly, you could easily be excluded due to poor customer experience for these mobile shoppers.
- Laptop or Desktop
- Print Sources
61% of smartphone users made purchases
on their devices in 2014.
It is crucial that you enable your visitors access to your website,
no matter what device they’re using.
Along with these numbers, the average number of unique screen resolutions in the past 3 years is almost three times higher! What does this mean for web design? With more screen resolutions being introduced, web developers are challenged to create a website that fits on all of them! Using responsive web design, we can now create a single website for all viewers and still provide the same uniform experience.
The New Standard
With new mobile devices becoming more and more popular, responsive web design is not going away. Visitors don’t care if your site is responsive, or if it’s separate mobile site. They do care about getting the information they want, when it’s convenient for them! If their experience is awkward or broken, they will move on to the next website.
Does responsive web design cost an arm and a leg?
Initially, a responsive website may cost more than a typical website, simply because it involves more planning, developing, and testing. But when you weigh the benefits, you’ll realize that establishing a higher ROI is obviously worth the investment.
If your visitors have a good experience while browsing your website on any device, you are more likely to gain long term customers. With a responsive design, your website will be ready to support the newest devices as soon as they are released – without spending more money to upgrade your separate mobile site.